Member Spotlight: Conchita Robinson, PCC
Some coaching journeys begin with intention. Others begin with invitation.
For Conchita Robinson, PCC, it began with a simple request from a senior leader: “Can you help me think through this?” That conversation—one of many early, informal coaching relationships—grew into a 25-year career supporting leaders, teams, and organizations.
Today, as the founder of C. Robinson Associates, Conchita works primarily with executive-level leaders across transportation, human services, and planning agencies nationwide. Her work spans executive coaching, strategic planning, organizational assessments, and leadership development, often delivered through a team-based consulting model.
Jacksonville Native to IBM Executive to Trusted Advisor
Conchita was born and raised in Jacksonville, attending school in South Carolina as a math major with a dream of becoming a university professor. But life took a different turn when her STEM background made her a top candidate for one of the world’s largest organizations.
Before launching her firm in 2002, Conchita spent more than two decades at IBM, ultimately leading a $4 billion U.S. business with over 1,000 team members. Beginning as an engineer, she advanced into senior leadership roles where she focused on building teams, translating complex challenges, and delivering results through people.
Her clients often seek her out for that reason—valuing a coach who understands not just leadership theory, but the realities of executive life.
Coaching the Whole Person
Conchita sees leadership challenges as fundamentally human.
“Human behavior is human behavior… we have to coach the whole person.”
Whether working with a CEO or a leadership team, she integrates organizational context with individual insight—helping clients move forward with greater clarity and confidence.
A Business Built on Relationships
“When we leave a business, it has to be better than we found it.”
Conchita and her team embed within organizations, working alongside leaders to assess challenges, build plans, and implement change. This approach delivers results and builds trust, creating opportunities for deeper collaboration over time.
A Perspective on Leadership Today
“I think we’re going to have a leadership crisis… people are starving for more connection.”
Conchita is thoughtful about what she sees emerging in today’s leadership environment. She notes fewer opportunities for in-person development and connection—something she believes has implications for future leadership pipelines.
Her focus remains on strengthening leaders and teams through intentional development and meaningful engagement.
Beyond the Work
Outside of her professional life, Conchita finds renewal in the rhythms of water and sound—time near the ocean, travel to the Caribbean, and music. She also serves on the Jacksonville Symphony Board and the University of North Florida Foundation Board and supports organizations such as Operation New Hope.
A Final Reflection
When asked what advice she would offer fellow coaches, her answer was both practical and personal—coaching begins with how we show up, and credibility is built through alignment.
“[As a coach] take the time to self-assess… and make sure you’re walking the talk.”
Learn More
Contact Conchita at [email protected]
Website: Conchita Robinson Associates
New Member Shoutout: Ramona Miyagishima
Ramona Miyagishima describes her work as ‘helping people come home to themselves.’ Through her coaching practice, Thrive Tribe Coaching, Ramona focuses on mindfulness-based life coaching that integrates emotional intelligence, communication, and tools to help clients stay grounded amid life’s chaos. “It’s not just meditation and mindfulness,” she explains. “It’s learning to navigate challenges, communicate better, and stay centered when life feels overwhelming.” What excites her most is helping people discover who they really are, empowering them to grow into their full potential and lead fulfilling lives with purpose and joy.
Throughout her career as a paralegal in the U.S. Army and Navy JAG Corps — first serving on active duty and later as a civilian — she found herself increasingly drawn to listening, guiding, and helping others navigate life’s transitions. “I’ve always been that friend people came to and said, ‘Can you work through this with me?’” she says with a smile. “Even before coaching, I was the one who wouldn’t take the first answer — I knew there was always something more to uncover.”
Ramona holds a Master’s in Psychology with an emphasis in Life Coaching and is working toward ICF Certification. She loves psychology and understanding why people do what they do, but she chose the coaching path instead, saying,
“I didn’t want to diagnose people; I wanted to help them move forward. Therapists start with a diagnosis. Coaches start with a dream.”
Originally from a military family, Ramona has lived around the world and now calls Jacksonville home. She says her sense of belonging has less to do with geography and everything to do with connection.
“It’s not the place. It’s the connections with people and the community you build. That’s what makes you stay.”
That same belief guides her coaching—helping clients cultivate connection, belonging, and stability from the inside out.
When she’s not coaching, Ramona finds joy in her family, her children, and the simple rhythms of daily life. “Watching my kids thrive inspires me to take care of myself — so I can keep showing up for them and for my clients for years to come.”
Connect with Ramona:
Website: http://www.thrivetribecoaching.org
Email: [email protected]
LinkedIn: ThriveTribeCoaching
