Member Spotlight: Andrea B. Demps, MS, ACC, CPEC
Andrea Demps, ACC, specializes in coaching sales leaders and their teams to scale sustainably without sacrificing their people. She is grounded by a strengths-based approach and a genuine belief in human potential. "My mission is to create environments where everyone feels seen, heard, understood, and valued."
She observes that leadership breakdowns, particularly in high-pressure sales environments, often stem from communication that doesn't cultivate or reinforce that kind of environment. Her coaching helps sales leaders build the connection, communication, and emotional intelligence skills that transform team culture and performance simultaneously.
Andrea formalized her independent coaching practice in the summer of 2023, building on more than two decades of experience coaching and developing leaders within high-performance pharmaceutical and biotech sales environments. While her ICF-credentialed practice is new, she has been coaching for over 20 years, including roles as a Regional Operations Manager and Area Sales Manager, and now as an independent executive coach specializing in sales leadership development.
Her coaching philosophy is grounded in positive psychology and the study of human flourishing. She works from the belief that clients already have the answers within them, and that her role as a coach is to ask thoughtful questions, invite reflection, and trust both the process and the power of silence.
Long before formal coach training, this approach shaped her leadership style. As a corporate leader managing districts across multiple states, she coached through curiosity, encouraging critical thinking rather than providing solutions. While this style was sometimes unfamiliar in fast-paced sales environments, the transformations were profound. Sales professionals she coached didn't just improve their numbers; they developed into leaders who could coach their own teams, navigate difficult conversations with confidence, and create cultures of accountability without micromanagement.
Today, what she values most about coaching is its transformative impact. She describes the most rewarding moments as those when a client arrives feeling stuck or overwhelmed and leaves a session energized, clear, and renewed. Often, the most powerful breakthroughs occur when she resists the urge to advise, allowing clients to arrive at their own insights. This is particularly powerful with sales leaders who are used to being the expert. Learning to trust the coaching process often becomes their greatest leadership asset.
Her coaching has created measurable impact, particularly within leadership teams. In one engagement, her work contributed to a 31 percent increase in team cohesion by rebuilding trust, improving communication, and strengthening alignment. These outcomes reinforce a belief she has carried throughout her career: everything rises and falls on leadership.
Her professional coaching has been shaped by formal training and credentials. She completed coach training at Valorie Burton's CAPP Institute® for Coaching in Applied Positive Psychology and holds the Associate Certified Coach (ACC) credential from the International Coaching Federation. She is also certified as a DISC Behavioral Styles Practitioner, Certified EIQ Practitioner, and Certified Growth Leader (IACET Provider). She earned her Master of Science, Speech-Language Pathology from Florida State University, and her undergraduate degree from the University of South Florida.
Andrea works primarily with sales leaders and their teams in B2B environments, from seasoned executives navigating organizational change to emerging leaders building their first teams. She also coaches executives across industries who are strengthening their communication, executive presence, and emotional intelligence. Her coaching is grounded in the ICF Core Competencies and Code of Ethics, creating a confidential, non-judgmental space where leaders can explore challenges, leverage their strengths, and design sustainable solutions aligned with their values.
Outside of her coaching work, she restores and challenges herself through triathlon and IRONMAN training, a discipline she has practiced for more than 15 years. The focus, resilience, and perseverance required in endurance sports directly inform her coaching presence.
For clients seeking a coach who combines deep leadership experience with a fully human, strengths-based approach, her practice offers a trusted space for clarity, growth, and lasting transformation.
Connect with Andrea
Contact Andrea: [email protected]
Visit Andrea’s Website: CXO Coaching
Member Spotlight: Conchita Robinson, PCC
Some coaching journeys begin with intention. Others begin with invitation.
For Conchita Robinson, PCC, it began with a simple request from a senior leader: “Can you help me think through this?” That conversation—one of many early, informal coaching relationships—grew into a 25-year career supporting leaders, teams, and organizations.
Today, as the founder of C. Robinson Associates, Conchita works primarily with executive-level leaders across transportation, human services, and planning agencies nationwide. Her work spans executive coaching, strategic planning, organizational assessments, and leadership development, often delivered through a team-based consulting model.
Jacksonville Native to IBM Executive to Trusted Advisor
Conchita was born and raised in Jacksonville, attending school in South Carolina as a math major with a dream of becoming a university professor. But life took a different turn when her STEM background made her a top candidate for one of the world’s largest organizations.
Before launching her firm in 2002, Conchita spent more than two decades at IBM, ultimately leading a $4 billion U.S. business with over 1,000 team members. Beginning as an engineer, she advanced into senior leadership roles where she focused on building teams, translating complex challenges, and delivering results through people.
Her clients often seek her out for that reason—valuing a coach who understands not just leadership theory, but the realities of executive life.
Coaching the Whole Person
Conchita sees leadership challenges as fundamentally human.
“Human behavior is human behavior… we have to coach the whole person.”
Whether working with a CEO or a leadership team, she integrates organizational context with individual insight—helping clients move forward with greater clarity and confidence.
A Business Built on Relationships
“When we leave a business, it has to be better than we found it.”
Conchita and her team embed within organizations, working alongside leaders to assess challenges, build plans, and implement change. This approach delivers results and builds trust, creating opportunities for deeper collaboration over time.
A Perspective on Leadership Today
“I think we’re going to have a leadership crisis… people are starving for more connection.”
Conchita is thoughtful about what she sees emerging in today’s leadership environment. She notes fewer opportunities for in-person development and connection—something she believes has implications for future leadership pipelines.
Her focus remains on strengthening leaders and teams through intentional development and meaningful engagement.
Beyond the Work
Outside of her professional life, Conchita finds renewal in the rhythms of water and sound—time near the ocean, travel to the Caribbean, and music. She also serves on the Jacksonville Symphony Board and the University of North Florida Foundation Board and supports organizations such as Operation New Hope.
A Final Reflection
When asked what advice she would offer fellow coaches, her answer was both practical and personal—coaching begins with how we show up, and credibility is built through alignment.
“[As a coach] take the time to self-assess… and make sure you’re walking the talk.”
Learn More
Contact Conchita at [email protected]
Website: Conchita Robinson Associates
