The Table | Feed Your Practice. Savor Connection. Nourish Your Soul
(left to right): Karen Anderson, Dale Beaman, Della Shaw, Katie Kight, Mary Scheidt
On December 11, 2025, members of ICF North Florida gathered once again around The Table—a space created for open conversation, shared learning, and connection. As always, the discussion was candid, thoughtful, and grounded in the real work of coaching.
The conversation focused on the growing role of artificial intelligence (AI) in coaching.
The group explored the trend of Avatar Coaches and the many ways AI is already influencing coaching work. One participant introduced a recent study that found no difference in client satisfaction between Avatar (AI) and Human Coaches. While there are nuances to the study, and its findings are not conclusive, it is worth considering as we adapt to our changing environment and leverage AI in service to our clients.
Participants shared how they are using AI thoughtfully and transparently in their practices, including:
- Self-evaluation and coaching alignment with ICF competencies
Karen Anderson, PCC, reviewed the updated ICF Competency Indicators and noted that, while the Core Competencies have not changed, the indicators now more clearly address confidentiality and the ethical use of AI. This guidance is timely as technology continues to evolve. (see article, “AI and the Updated ICF Competency Indicators: What You Need to Know”).
While AI can be a helpful support, the coach remains fully responsible for presence, judgment, ethics, and meaning-making.
Participants shared safeguards, including informed consent, clear contract language regarding their use of AI, disclaimers, de-identification of participant names, and a clear role for AI tools.
Participants’ Key Reflections and Takeaways:
- AI can help coaches improve when used with intention.
Gratitude for The Table
Participants expressed appreciation for having a trusted space to speak openly about the realities of coaching. In a profession that can sometimes feel isolating, The Table provides connection, shared insight, and community.
One message stood out clearly: being in community matters. Experiences like The Table help us build relationships that extend well beyond a single conversation.
Join us for our next one on February 12!
