Member Spotlight: Andrea B. Demps, MS, ACC, CPEC
Andrea Demps, ACC, specializes in coaching sales leaders and their teams to scale sustainably without sacrificing their people. She is grounded by a strengths-based approach and a genuine belief in human potential. "My mission is to create environments where everyone feels seen, heard, understood, and valued."
She observes that leadership breakdowns, particularly in high-pressure sales environments, often stem from communication that doesn't cultivate or reinforce that kind of environment. Her coaching helps sales leaders build the connection, communication, and emotional intelligence skills that transform team culture and performance simultaneously.
Andrea formalized her independent coaching practice in the summer of 2023, building on more than two decades of experience coaching and developing leaders within high-performance pharmaceutical and biotech sales environments. While her ICF-credentialed practice is new, she has been coaching for over 20 years, including roles as a Regional Operations Manager and Area Sales Manager, and now as an independent executive coach specializing in sales leadership development.
Her coaching philosophy is grounded in positive psychology and the study of human flourishing. She works from the belief that clients already have the answers within them, and that her role as a coach is to ask thoughtful questions, invite reflection, and trust both the process and the power of silence.
Long before formal coach training, this approach shaped her leadership style. As a corporate leader managing districts across multiple states, she coached through curiosity, encouraging critical thinking rather than providing solutions. While this style was sometimes unfamiliar in fast-paced sales environments, the transformations were profound. Sales professionals she coached didn't just improve their numbers; they developed into leaders who could coach their own teams, navigate difficult conversations with confidence, and create cultures of accountability without micromanagement.
Today, what she values most about coaching is its transformative impact. She describes the most rewarding moments as those when a client arrives feeling stuck or overwhelmed and leaves a session energized, clear, and renewed. Often, the most powerful breakthroughs occur when she resists the urge to advise, allowing clients to arrive at their own insights. This is particularly powerful with sales leaders who are used to being the expert. Learning to trust the coaching process often becomes their greatest leadership asset.
Her coaching has created measurable impact, particularly within leadership teams. In one engagement, her work contributed to a 31 percent increase in team cohesion by rebuilding trust, improving communication, and strengthening alignment. These outcomes reinforce a belief she has carried throughout her career: everything rises and falls on leadership.
Her professional coaching has been shaped by formal training and credentials. She completed coach training at Valorie Burton's CAPP Institute® for Coaching in Applied Positive Psychology and holds the Associate Certified Coach (ACC) credential from the International Coaching Federation. She is also certified as a DISC Behavioral Styles Practitioner, Certified EIQ Practitioner, and Certified Growth Leader (IACET Provider). She earned her Master of Science, Speech-Language Pathology from Florida State University, and her undergraduate degree from the University of South Florida.
Andrea works primarily with sales leaders and their teams in B2B environments, from seasoned executives navigating organizational change to emerging leaders building their first teams. She also coaches executives across industries who are strengthening their communication, executive presence, and emotional intelligence. Her coaching is grounded in the ICF Core Competencies and Code of Ethics, creating a confidential, non-judgmental space where leaders can explore challenges, leverage their strengths, and design sustainable solutions aligned with their values.
Outside of her coaching work, she restores and challenges herself through triathlon and IRONMAN training, a discipline she has practiced for more than 15 years. The focus, resilience, and perseverance required in endurance sports directly inform her coaching presence.
For clients seeking a coach who combines deep leadership experience with a fully human, strengths-based approach, her practice offers a trusted space for clarity, growth, and lasting transformation.
Connect with Andrea
Contact Andrea: [email protected]
Visit Andrea’s Website: CXO Coaching
