Corrected Dates! ICF North Florida News: Feb 2019 Print

President's Corner

Dear Coaching Colleagues,

Happy New year! I hope your 2019 has started off strongly and that you are enjoying the life and career which you are continuously designing and refining. As we routinely show up with great intention and support for our clients, my hope for each of us is that we also show up with equal or greater passion and commitment in our own lives. There is a wonderful synergy between our own growth and that of our clients. When we design our own lives with intention, our coaching presence is increasingly powerful and compelling. Not only do we benefit personally and professionally, but we enhance our coaching outcomes.

This year will be one of continued growth, deepening of community, and increasing our visibility in North Florida. The board has voted to shift our election timing to better align our flow with our major annual events locally, regionally, and globally. Elections will be held in July and our new board will take their place with Patty Miller at the helm of President of the Board of Directors, beginning in September 2019. In the meantime, we continue to provide relevant and valuable educational content, support one another professionally and personally, develop our leadership skills and pipeline, operationalize our processes, and adapt to an everchanging world in a manner that we believe will deepen our chapter’s long-term sustainability. We continually strive to meet our collective needs. We want to offer a chapter experience wherein each of us feels a sense of belonging, feels safe to stretch, take risks, grow and develop in an atmosphere of support and encouragement. Most of all, we want to have fun together, enjoying the coach life.

Survey says… As you may remember, in November 2018 we began working on our 2019-2021 strategic plan. Jana Ertrachter, principal consultant at the Ertrachter Group, facilitated the process for us. She prepared and delivered an electronic survey to assess our association’s strengths and areas for improvement. Approximately a third of our members and affiliates completed the survey. We used that survey during a 5 hour Saturday planning session, attended by 15 members and affiliates. We were amazed at the collective talent in the room. Through our efforts we have agreed on 3 strategic priorities for the next three years. These priorities include: 1.engaging members 2. membership growth and 3. increasing our visibility throughout North Florida. We will be establishing work groups for each of these initiatives. The groups will provide recommendations for actions and activities to incrementally accomplish these priorities. Look for an invitation to our strategic initiatives Zoom (teleconference) meeting on February 13. We will provide details about what we have accomplished so far and invite you to join us in converting our strategic initiatives into actionable deliverables. Additionally, you will not want to miss our February 28 chapter meeting when Jana will be taking us through a process designed to clarify and refine our association values. Our chapter is YOU! Join us as together we design and deliver the future of coaching in North Florida.

Q1 will be full of fun and valuable opportunities designed especially for you. We will continue to provide great educational offerings, most of which include ICF CCE’s. We will be experimenting with new learning events this year, as well as different ways to connect and socialize with our members, affiliates, and our future members. We are honored that you have chosen us as your chapter as we know there are many associations from which to choose.  We encourage you to join us at our events. We invite you to contribute your talents, the things you enjoy doing, that fill you with energy and satisfaction, using those talents to partner with us as we continue to grow our wonderful community. I promise, you will be glad you did. As I am coming upon my first full year of serving as president of this chapter, I am inspired by our members, affiliates, our amazing leadership team, and our guests, on a regular basis. It is truly a gift to lead this chapter.  We get so much more back than what we give when we work together, towards something highly meaningful and greater than ourselves! Here’s to an amazing 2019!


Terry Hoffmann, MA, PCC, BCC

President, Board of Directors- ICF North Florida  


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Unique Events for YOU!

ICF North Florida strategic initiatives for 2019 through 2021.

Wednesday, February 13, 2019 at 6:00 pm via Zoom video conference. During this meeting we will:

  • Share the results of our member survey which was utilized as the foundation for the activities of our strategic planning retreat
  • Review and discuss the work, learnings, and activities we completed during our November 2018 strategic planning retreat
  • Discuss the strategic priorities agreed upon during the retreat, on which we will focus on during 2019 through 2021 
  • Assemble three, time-limited work groups (one for each initiative) whose purpose will be to create the strategies and activities, supporting each initiative, make recommendations to the leadership team, and then assist with implementation.
  • Click Here to Register



Develop Yourself with the upcoming ICF North Florida MasterMind Pilot

A MasterMind group is a place to share ideas, to suggest new ways of framing issues and to offer possibilities to other group participants. This MasterMind format is focused on Professional Coach Development and provides a forum for brilliant thinking around the topic(s) each coach brings to the MasterMind process.  Potential topics include but are not limited to: management issues, professional development, interaction with clients, building my coaching business, business marketing.

What you Need to Know---Commitment Criteria:

  • Schedule: March 12- May 21 every other week.
  • Length: 3:00pm- 4:30 pm (1.5 hours). 
  • Engagement: You must commit to attending 5 of the 6 meetings in order to apply for participation.  
  • Enrollment: Limited to 8 people total, including the facilitator and time keeper. 

We are launching this pilot with the assistance of the ICF Austin, TX chapter MasterMind leaders who will lead the facilitation virtually.  ICF Austin developed this model and is sharing their experience with us to help us bring this offering to our chapter as we go forward.  Folks who are selected to participate in this pilot will be eligible to apply to be a MasterMind leader for future, locally sponsored ICF North Florida MasterMinds.

If you are interested in learning more or are ready to commit, contact Diane Liewehr at [email protected] or Lynn Elliott at [email protected] no later than Feb 25th.


Join us for International Coaches Week (ICW) April 29- May 5, 2019!

Professional coaching has the power to transform individuals and organizations. The best way to discover this is to experience coaching firsthand.

Since 1999, this belief has fueled International Coaching Week (ICW), a week-long celebration that educates the public about the value of working with a professional coach and acknowledges the results and progress made through the coaching process.

We believe that local events can contribute to a massive global impact. Every year, local ICF Chapters and coaches celebrate ICW by offering a variety of activities and pro bono services in their local communities to share coaching’s positive impact.

The International Coach Federation is a proud sponsor of ICW. Coaches around the world are encouraged to participate by holding special events locally.  ICF North Florida is currently planning events in our local area. Contact Patty Miller at [email protected] for more information on hosting or participating in an event. 


Earn 10 CCEUs: Accelerate Your Skills and Presence as a Coach

ICF North Florida Chapter is committed to your success and excellence as a professional coach. We are now offering a new dynamic learning opportunity to build your skills, business and presence as a coach through a community of practice. Your facilitators will be engaging you in deeper conversations to connect to the ICF competencies and the value that competency proficiency brings to you as a coach and your clients. By reflecting on the coaching core competencies in an experiential setting, you will continue to build strong intuitive muscle memory that makes your coaching more powerful. The program includes 1-monthly session over six months. Each session you will leave with a personal plan to put learnings into action before the next session.

No matter what level of skill and experience you have, we can always learn and refine our coaching capabilities.

There’s no better way than in community! We know it will improve confidence, create positive client results, and ultimately move the needle forward for our collective energies. Limited to 8 participants (must be a chapter member or affiliate and commit to attend all sessions).

 Course Objectives:

  1. Accelerate the development of your skills, business, and presence as a coach.
  2. Develop a deeper understanding of the standards and expectations of coaching as espoused by the International Coach Federation.
  3. Increase your awareness and application of the Core Competencies.
  4. Learn from other coaches and share best practices and tools.
  5. Build community that cultivates camaraderie and growth.

This 3-part focus allows chapter members the opportunity for a deeper dive into three arenas using the lens of the ICF competencies.

Building My Skills

· Ethics

· Competencies

· PCC Markers

· Make a “competency connection” to whatever we are doing


Building My Business

· The ethics of getting ideal clients

· Designing coaching packages

· Contracts and agreements

· Assessments to create awareness


Building My Presence

· How to manage personal triggers

· What to do with clients who are stuck

· Pathways to a credential

· Other tools and strategies

Fee: $125

ICF CCEUs: 10 hours

Program Dates: April - Aug 2019

For More Information Contact: Karen Anderson at [email protected] or Dale Beaman at [email protected] 



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Coach Spotlight

Meet Isabel Graf! 

Isabel, what drew you into the field of coaching?                                                

One of the constants in all the jobs I have held, even when in the accounting field, has been the passion to help others. I did some internal “coaching and mentoring” in most of my positions. At one of my corporate jobs, I hired executive coaches to work with people, including myself. It was such a valuable experience –actually life-changing – that I wanted to find a way to do this with others. I started my own consulting business and did leadership development programs and some coaching. Then a colleague told me about a coaching certification program that she attended. So, I obtained my certification and learned about ICF during the process.

How did you navigate to ICF membership and why?

 I had heard of ICF Global and a few colleagues recommended that I look into membership and accreditation. I was also familiar with the previous First Coast Coaches Association, now ICF North Florida chapter, and that it was part of ICF. I checked it out a few years ago to see what value it might offer. The first meeting I attended was a panel discussion where coaches and their individual clients shared their experiences. It was an engaging session with lots of friendly people. I kept coming back and eventually the chapter leaders, Diane and Terry, persuaded me to join and get involved. I am so glad that I did! I have been fortunate to meet so many warm, genuine coaches and learn from them.

Tell us how you apply coaching in or as part of your professional work.

As an external consultant, I offered coaching services to my clients. Most of the time, a company engaged my services to work with their leaders. In some cases, the coaching was truly for development, helping the person move to the next level. In other situations, the coaching was to help leaders address some blind spots. In both cases, those relationships were rewarding.

Now, I am an internal coach. I use coaching in a few ways – to help people navigate difficult relationships with others, develop goals and action plans for their development as a leader, and address issues raised as part of a performance improvement plan.

As both an external and internal coach, I found that not only do I work with the individual, but also coaching their manager.

Isabel, what’s your favorite tip for a current coach or someone contemplating getting into the coaching profession?                                                                      

Remember that as a coach, you do not have to have all the answers yourself. Your role is to guide an individual to find the answers. When I was a consultant, I felt that I needed to be the expert. Now, I struggle with wanting to tell people the answer and facilitating their journey. That is something that most coaches struggle with. So, if you are new to coaching, realize that sometimes you will move into consulting role. Be aware of this, stop yourself, and redirect. Don’t beat yourself up because you acted as a consultant and don’t beat yourself up for not being the expert! Do become effective at asking questions. Learn the kinds of questions that help facilitate discovery for the client.

Describe to us the most valuable lesson you have learned as a coach from working with an individual.                                                                            

Sometimes there are people who do not see the need to change, yet, their manager or someone thinks the person needs help. I had to learn how to redirect the conversation so the person was forward looking instead of focused on the past. I cannot over-empathize or they will not progress. I also had to find how to connect the process to what is important to them. That may take time because they may not know what is truly important to them. The client is on a journey and I may be the tour guide but the client has to decide what direction to take. I don’t get to decide where we are going!


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ICF North Florida Chapter Events

Mark Your Calendar for These Enriching Events!

FEELIN' THE ICF NORTH FL LOVE.....Feb 28th, 5:30-7:30 pm!  Jana Ertrachter will continue the conversation started in November about implenting ICF North Florida's 3 year Plan with a focus on our prioritiies: 1. Engaging Members 2.  Growth and 3. Increased Visibilty across North Florida. 

Wednesday Morning Coaches Meetup:  Feb 13 @ 8am
Chapter Meeting: Feb 28 @ 5:30 pm
Wednesday Mid-day Social; March 13 @ 11:30 am                                                       
All event registrations:  Click Here to Register    




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